Approach
Taking Your Business to
the Next Level
A Unique Approach
Unlike others, we see how this sentence contains 3 major variables, which are at the core of our thinking:
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Beneficiaries can be brands, companies, or any party that can benefit from steering a behavior.
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Connections can be incentives, segment creations, behavioral forecasting or messaging
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Contributors can be consumers, businesses, or any party that has the potential to add value to the beneficiary with a specific behavior
Turning this into Technology
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Consume Data to trigger rules
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CRM
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ERP
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Website
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Sales reports
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POS
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Create Binary Data
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Who is the target?
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What do you want the target to do?
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What should the target receive if they do it?
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Output: Building a Unique Customer Experience
Each user is tracked individually, and their habits, transactions and behaviors are shared with the brand to enhance the experience of this user, and those around them.
Method
Reviewing the customer lifecycle to create deeper engagement
Build: Rules/Processes
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Acquisition
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Enrolment/registration
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Authentication/First 100 days
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Earning/Engagement
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Burning/Redeeming
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Segmentation and Tiers
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Advocacy
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Expiration/ Disenfranchisement
Run: Communication/Operation
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Emotional Connection
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Channels/personalization
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Offers, promotions
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Sustained relevance
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Communication
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Program Brand Alignment
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Reporting
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Ops, Customer Support, Org
Burst Loyalty
A points engine to reward customers with points, tiers and prizes based on behaviors preferred by brands.
Target
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B2B
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B2B2C
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B2C
Tech Specifications
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API First Approach
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Kubernetes orchestration
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Dynamic Expression based Earn/Reward Engine, capable of handling any type of Mathematical Calculation
Business Impacts
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Customer acquisition
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Build habits
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Stimulate spend
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Increase visits
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Cross pollination
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Upsell
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Forecast behavior
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Drive advocacy
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Churn prevention tools
Burst Forecast
AI-driven behavioral forecaster
Target
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B2B
Tech Specifications
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Data Collection
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Data Annotation
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Data Relevance and Rating
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Data Moderation
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Transcription
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User Studies
Business Impacts
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Behavioral forecasting
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Segment creation
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Churn risk awareness
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Product recommendations
Solution
Meet the Team
Meet our Loyalty Warriors
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CEO/CTO (Founder)
Vivek Narang
Vivek has 15 years of rich and varied experience in the software-product & Cloud-Infrastructure domain. He offers strong problem-solving skills alongside ability to tie complex organizational machinery into one cohesive unit helping organizations move several notches up on technology, product, and consumer delight fronts. He served as the Head of India Operations at Loyalty Prime where he led the Product Development, Test Strategy, Cloud Infrastructure & Compliances. Vivek is able to take the strategy, requirements and use cases from Ben and turn them into technical solutions and capabilities
Sales & Marketing
Ben Ashwell
Ben brings deep technical, platform, and integration knowledge and experience. Ben led the global distribution of the rewards application and software for American Express through the 2000s, he served as the Head of Consumer Products at Loylogic and, most recently, as Managing Director of the Americas for Loyalty Prime, a SaaS loyalty points engine. He has led full loyalty technology audits, installations, and integrations, while defining product strategies and engagement capabilities. In collaboration with Vivek, Ben can translate business needs into product strategy, platform requirements and directional use cases.
Head of Quality Assurance
Rishabh Puri
Rishabh brings deep technical, platform, and integration knowledge and experience. Having 10+ Years of experience including diverse experience in Information Technology with emphasis in
Software Testing Life Cycle (STLC) specialized in Quality Assurance Processes and Methodologies. Excellent experience in Manual, Automated testing using Selenium WebDriver and Performance Testing using Apache JMeter in industries like Loyalty, Telecom, E-Learning, Entertainment, ECommerce Sector across all platforms (Web and Mobile Devices).
Head of Infrastructure and Security
Himanshu Saral
With over 12+ years of diverse experience in Information Technology, Himanshu has successfully led initiatives in Multi Cloud & Hybrid Services (AWS, GCP, Private Clouds), DevOps & Automation. He has a proven track record in driving End-to-End planning, designing and execution of Multi-Cloud & Hybrid Infrastructure solutions, Infrastructure & Application deployment automations, Event driven automation solutions and migrations of multi-tier application architectures by offering comprehensive 360° Support.
Additionally, Himanshu possesses deep expertise in planning and implementing ISO 27001 and PCI/DSS standards, ensuring top-tier Organizational Security and Compliance.
CONTACT
Let’s Work Together
607,6th Floor, RG Trade Tower Netaji Subhash Place Pitampura ,Delhi-110034
Tel: +919811066357
