Connecting Engagement Strategy with Technology

Burst Engagement enables beneficiaries a more effective connection with contributors through our technology.

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Services

Approach

Taking Your Business to
the Next Level

A Unique Approach

Unlike others, we see how this sentence contains 3 major variables, which are at the core of our thinking:

Beneficiaries can be brands, companies, or any party that can benefit from steering a behavior.
Connections can be incentives, segment creations, behavioral forecasting or messaging
Contributors can be consumers, businesses, or any party that has the potential to add value to the beneficiary with a specific behavior

Turning this into Technology

Consume Data to trigger rules
1. CRM
2. ERP
3. Website
4. Sales reports
5. POS
Create Binary Data
1. Who is the target?
2. What do you want the target to do?
3. What should the target receive if they do it?

Output: Building a Unique Customer Experience

Each user is tracked individually, and their habits, transactions and behaviors are shared with the brand to enhance the experience of this user, and those around them.

Method

Reviewing the customer lifecycle to create deeper engagement

Build: Rules/Processes

Acquisition
Enrolment/registration
Authentication/First 100 days
Earning/Engagement
Burning/Redeeming
Segmentation and Tiers
Advocacy
Expiration/ Disenfranchisement

Run: Communication/Operation

Emotional Connection
Channels/personalization
Offers, promotions
Sustained relevance
Communication
Program Brand Alignment
Reporting
Ops, Customer Support, Org

Burst Loyalty

A points engine to reward customers with points, tiers and prizes based on behaviors preferred by brands.

Target

B2B
B2B2C
B2C

Tech Specifications

API First Approach
Kubernetes orchestration
Dynamic Expression based Earn/Reward Engine, capable of handling any type of Mathematical Calculation

Business Impacts

Customer acquisition
Build habits
Stimulate spend
Increase visits
Cross pollination
Upsell
Forecast behavior
Drive advocacy
Churn prevention tools

Burst Forecast

AI-driven behavioral forecaster

Target

Tech Specifications

Data Collection
Data Annotation
Data Relevance and Rating
Data Moderation
Transcription
User Studies

Business Impacts

Behavioral forecasting
Segment creation
Churn risk awareness
Product recommendations

Solution

Meet the Team

Meet our Loyalty Warriors

CEO/CTO (Founder)

Vivek Narang

Vivek has 15 years of rich and varied experience in the software-product & Cloud-Infrastructure domain. He offers strong problem-solving skills alongside ability to tie complex organizational machinery into one cohesive unit helping organizations move several notches up on technology, product, and consumer delight fronts. He served as the Head of India Operations at Loyalty Prime where he led the Product Development, Test Strategy, Cloud Infrastructure & Compliances. Vivek is able to take the strategy, requirements and use cases from Ben and turn them into technical solutions and capabilities

Sales & Marketing

Ben Ashwell

Ben brings deep technical, platform, and integration knowledge and experience. Ben led the global distribution of the rewards application and software for American Express through the 2000s, he served as the Head of Consumer Products at Loylogic and, most recently, as Managing Director of the Americas for Loyalty Prime, a SaaS loyalty points engine. He has led full loyalty technology audits, installations, and integrations, while defining product strategies and engagement capabilities. In collaboration with Vivek, Ben can translate business needs into product strategy, platform requirements and directional use cases.

Head of Quality Assurance

Rishabh Puri

Rishabh brings deep technical, platform, and integration knowledge and experience. Having 10+ Years of experience including diverse experience in Information Technology with emphasis in
Software Testing Life Cycle (STLC) specialized in Quality Assurance Processes and Methodologies. Excellent experience in Manual, Automated testing using Selenium WebDriver and Performance Testing using Apache JMeter in industries like Loyalty, Telecom, E-Learning, Entertainment, ECommerce Sector across all platforms (Web and Mobile Devices).

CSO/Cloud Architect

Himanshu Saral

Himanshu has 10 years of rich and varied experience in in leading the areas of DevOps & Cloud services (AWS | GCP | Private Clouds), Automations, CI/CD, Infra Operations, Planning, Designing, Deploying, Migrating and Maintaining multi-tier applications architecture. Implementation of ISO 27001 and PCI/DSS, Network Security, Infrastructure Monitoring, Network Implementation and Optimization along with 360 ° L4 Support.

Contact

CONTACT

Let’s Work Together

607,6th Floor, RG Trade Tower Netaji Subhash Place Pitampura ,Delhi-110034

vivek.narang@burstengagement.com

Tel: +919811066357